Skip to content
Start free with 100 credits — no credit card required
LeadScraper

Data enrichment

Turn a company row into a person who can say yes

A verified number still lands on a gatekeeper. Asking for someone by name is what turns a screened call into a routed one — and it is the single biggest lever in local B2B outbound.

100 free creditsNo credit card required

Data enrichment

A phone number is a start. A named decision maker is a conversation.

Enrichment turns a company row into a person you can actually reach. Ask for someone by name and a screened call becomes a routed one — which is the single biggest lever in local B2B outbound.

Also returned with every record

  • Company name & website
  • Employee headcount band
  • Industry / category
  • Full address, city & state
  • Public rating & review volume
  • Secondary contacts at the same company
MW

Marcus Whitfield

Lone Star Roofing Co. · Dallas, TX

Enriched
Business phone+1 (214) 555-0142
Full nameMarcus Whitfield
Professional titleOwner & President
Work emailmarcus@lonestarroofing.com
LinkedIn profilein/marcus-whitfield
Decision makerYes

Sample record shown for illustration · 1 credit per enriched contact

What matters

The four fields that reliably change outcomes

Enrichment vendors love a 40-column output. In practice the same short list does all the work — everything else is nice to have.

Full name

Turns “who handles purchasing?” into “is Dana still running service?”. The difference between a screened call and a routed one.

Professional title

Tells you which pitch to use and whether you are aiming one level too low to get a decision.

Verified work email

A second channel that does not depend on catching someone between jobs. Validated at enrichment time.

LinkedIn + decision-maker flag

A warm connection route, and a clear signal about whether this person can sign anything.

When it pays

Enrichment is a targeting decision, not a completeness exercise

It is worth most where the cost of reaching the wrong person is high. It is worth much less on high-volume outbound where the owner answers the published line anyway.

ScenarioEnrich?Why
Owner-operated trades, 2–25 staffSelectivelyThe published number usually reaches the owner directly.
Mid-market companies, 50–500 staffYesGatekeepers and buying committees make a name essential.
Healthcare and legal practicesYesFront desks are trained to block unnamed vendor calls.
Local restaurants and retailRarelyHigh connect rates make the extra spend hard to justify.
Enterprise accountsAlwaysDeal size dwarfs the enrichment cost many times over.

Avoid these

The four expensive enrichment mistakes

Enriching the whole list before qualifying itThe single most common way teams waste a data budget. Scrape wide, filter on size, rating and location, then enrich the 15–30% you will actually work.
Paying for unverified emailsIf a vendor bills for records that bounce, your real cost per usable email is far above the sticker price. We validate at enrichment time and do not bill failures.
Enriching once and never againContact data decays roughly 2–3% a month. A list enriched a year ago is meaningfully wrong today — re-enrich before a new campaign, not after it underperforms.
Buying the decision-maker flag and ignoring itReps default to dialing in list order. Sort by the flag first, or the field is decoration.

FAQ

Data enrichment, answered

Enrichment takes a thin record — a company name, a domain, a phone number — and attaches the context needed to act on it. In outbound that context is almost always a person: who to ask for, what they are called, how to reach them, and whether they can say yes.

100 free credits

Enrich your first contacts free

100 credits is enough to scrape a real list and enrich a batch of decision makers before you spend anything. No credit card.

Start free — 100 creditsSee pricing

No credit card required · Credits never expire · Cancel nothing, there is no subscription